StandChart Now Owns A Valuable Online Identity- SC.COM (“sc” stand for Standard Chartered)

Date Saturday, 14 March 2009  Posted in Category Domain Name & Web Hosting  Tags   Comment No Comments »

Domain name is a globally unique identity, its price can be valuable or worth of million dollars. I congratulate StandChart has chosen a good name for its website and brand’s future growth, there are at least four benefits with the newly acquired domain name:

  1. Memorable – “sc.com” is much easy to remember than “standardchartered.com”.
  2. Logical – The domain name the same as the company name. IBM’s domain name is ibm.com; Standard Chartered’s domain name is sc.com
  3. Short – Easier to convey and recall. The best domain names are those that customers can remember and type into their browsers after seeing or hearing them only once.
  4. Simplify – Reduce the number of incidents of undelivered emails triggered by misspelling “Standard Chartered” (17 characters), the new domain name “sc” (2 characters) will help StandChart be more operationally efficient.

For alignment, all StandChart’s staff have been informed by the group on 12th March 2009 to start using the new domain name “sc.com” instead of “standardchartered.com” in their email address and also let the external contacts know the email address has been changed. However, staff still be able to receive all emails to the previous domain name “standardchartered.com” address until 1st March 2010.

Domain name “sc.com” was previously not owned by StandChart. Below is the domain name history:

  • 1998-09-15 to 2001-05-16: Domain name registered but has no website content
  • 2001-05-17 to 2003-07-19: Owner ~ Shopper’s Central – Shop with your Conscience
  • 2003-12-19 to 2008-02-09: Owner ~ Superconnect – Fiber To the Home (FTTH) Internet services
  • 2008-02-10 onwards: Owner ~ Standard Chartered Bank

I believe StandChart has spent not less than million dollars to bought over this domain name, simply because the domain name “book.com” already cost more than a few million dollars. Many large-size companies willing to spend money to buy over a good domain name, unfortunately those domain names are either not for sale or very expensive. How much do you think the domain name maybank2u.com worth and will Maybank let go this domain name? You know the answer.

I used to work with Air Asia. The management has tried to buy the domain name “aa.com” which is belong to American Airlines, answer as you expected… but there’s still one way to own the domain name- buy over the American Airlines. 😀 (As Datuk Tony Fernandes always says, Believe the unbelievable, Dream the impossible and Never take no for an answer. So it could be happened when the dream come true…)

I also used to work with Genting group. The domain name “genting.com” was not owned by Genting before year 2005, it was previously owned by a scuba driving instructor from Johor Baru. There’s an island in Johor called “Genting Island”, the instructor owns this domain name for an interest purpose. Genting Group has fought for the domain name ownership in the US, unfortunately Genting Group has not win the case due to “Genting” this word is not a term name that own by anybody and also scuba driving instructor did not misused the domain name. In the year of 2005, for group’s branding and online growth, Genting Group has decided to offer a good price to the scuba driving instructor for the domain name “genting.com”. How much was the deal? I don’t know but guess not less than a million.

So, it is still not too late to secure your online identity (domain name) today for your business/personal use tomorrow, with only as low as RM38 per year.

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